Google Webmaster Guidelines

Just to share a good articles as below:

Google [tag]Webmaster[/tag] [tag]Guidelines[/tag]

  • Make sure your pages have less than 100 links. This won’t be too difficult
    unless you display product lists without breaking them up into separate
    pages (which should be done for your visitors let alone search engines!)
    or have a link partners page or a site map. If you have more than 100
    outbound links, you may want to review your linking practices unless you
    have compiled a comprehensive list of high quality and relevant resources
    for your visitors.
  • Dynamically-generated content can create session IDs and URLs that contain
    a “?” character. Chëck your database administration settings to make sure
    that you aren’t forcing search engine spiders to begin a new session each
    time they visit your site. *Note:* Preventing spiders from starting a
    session on your site may have negative effects if you use a third party
    for web site credít card processing. Always chëck with these services
    before making any changes of this nature.
  • Web designers still utilize images as a way of displaying headings or
    other important areas of text instead of simple HTML simply because they
    think the Book Antiqua font with a drop shadow improves the aesthetics of
    the site. While branding and clarity are always paramount, keep in mind
    that multiple fonts used on the same page can have a negative impact on
    readability. And the more text written in HTML that can be read by search
    engine spiders, the better. CSS (Cascading Style Sheets) also provide a
    way of attaining the look you want while keeping the code clean and in
    search engine-readable format.
  • “/Make sure that your TITLE and ALT tags are descriptive and accurate/.”
    Most webmasters assume that by using keywords in the page title that are
    relevant to the page’s topic, that they are adhering to the rules. But
    that last word in quotes is the most important: Accuracy. It is standard
    practice for search engine optimizers to make sure that if a word is used
    in a page title, that it also shows up in the main body of the page as
    well. Not doing this means that Google may be interpreting your page
    titles as inaccurate or at worst, trying to manipulate its algorithm.
  • Use 301 redirects to let visitors know if a URL has changed. Many people
    still use the “meta refresh” command. This is an outdated command that has
    been utilized in the past for unethical purposes. While visitors can be
    directed to the new page the same way with either method, Google
    specifically mentions using a 301 redirect. More information on how to
    implement this redirect can be read at
    http://knowledge.freshpromo.ca/seo-tools/301-redirect.php
  • Google suggests you submit your site to the Yahoo! directory. Why would
    Google urge its users to pay a direct competitor of theirs $299 USD a
    year? It is safe to say that web sites included in the Yahoo! directory
    are not trying black hat SEO techniques such as free-for-all link
    exchanges, cloaking, multiple domains showing duplicate content, and so
    on. Companies that spend monëy promoting their web site should receive a
    vote of legitimacy from search engines. As difficult as it might be for
    some small business owners to bite the bullet with Yahoo’s yearly cost,
    having Google recognize that you have paid for directory listings will
    increase the chances that your site will rank well.

Google’s Webmaster Help Center

Looks carefully and understand it may help you increase your page visit :)

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One Response to “Google Webmaster Guidelines”

  1. John Metzler Says:

    I’m flattered you feel like sharing my article on Google’s Webmaster Guidelines, but I’d appreciate getting credit for my own copyrighted work :)
    http://www.freshpromo.ca/ and http://www.freshpromo.ca/seo_blog.html for my blog.

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